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Professional Course in Advertising Graphics

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Who is the Advertising Graphic Designer ?
The Graphic Designer is a professional who invents, plans and executes the graphics and text for advertising messages. He applies the symbolic forms and text in a framework of interacting cultural values, and translates the advertising idea into a graphic project, with or without the aid of computer support.

The ever-growing importance of communication in contemporary society makes the graphic designer for advertising and illustration an eclectic figure, operating across different creative lines, and much in demand in the workplace.

A good graphic designer is able to analyze, conceive and develop both visual and verbal communication, managing to convey messages in the most direct and efficient way.

The professional academic course of Advertising Graphics aims to impart the theoretical, design, and technical skills to successfully cover this important role.

What distinguishes us from others ?
The school is always busy with real projects, involving both teachers and students. Working is the best way to learn: thanks to the joint professional contacts of both the school and the teachers, students will immediately work on real projects during the course, which will put them directly in front of the needs and problems of clients, in the fields of publishing, art and business.

What will I learn by choosing this professional advertising graphics course ?
The course is divided into 3 independent parts, of increasing difficulty, which intertwine theory, design and practice alternately, thus maintaining a high threshold of attention, and ensuring a successful integration of what has been learned.

The advertising graphics course lasts 6 months, with a total of 240 hours spread over 2 lessons per week, making a total of 40 hours of lessons per month.

The First Part is dedicated to the theoretical basis of advertising graphics, learning Photoshop, and managing Raster graphics. Thanks to trans-disciplinary lessons and exercises, we’ll learn the analytical basis of visual communication, and you’ll take the first steps  towards developing original ideas. From a technical point of view, we’ll work on photo editing, digital illustration, and paper and web graphics.

Software: Adobe Photoshop.

Duration: 80 hours.

The Second Part is dedicated to Adobe Illustrator and Vector graphics. You’ll learn the techniques to develop creative thinking, following some advertising graphics projects in all their phases, from the original idea to the realization. Logos, page layout and web graphics will all be explored, as well as the basis of actual campaigns.

Software: Adobe Illustrator.

Duration: 80 hours.

The Third Part is dedicated to Indesign, editorial layout, and the development of complex graphic drawings. Students will collaborate with each other, with the teacher, and with other professionals, creating real projects in the field of graphics, in order to deal with the main problems related to an actual working environment. The class will become a small graphics studio, which will support the development of real projects, the creation of a portfolio, and a personal project for each student.

Software: Adobe Indesign.

Duration: 80 hours

Job Oportunities

By completing our annual course you’ll be able to start your own personal career as a Freelancer, or find employment in agencies and specialized studios, be hired by agencies and international newspapers, as well as putting yourself forward very efficiently to any company who operates in the world of communication graphics and multimedia.

Entrance Requirements

To enter the course, in addition to the above, you’ll need a basic knowledge of computers ( Windows or Mac ) To enter a course that has already atarted, it’s best to have an introductory interview with a teacher. Possession of a computer with relevant applications is required.

Teaching Program:

Part 1

Theory

  • History of Graphics
  • Fields of Graphics
  • Overview of Art History
  • Aspects of the Psychology of Perception

Design

  • Creative thought
  • Project set-up
  • Creation of the idea
  • Analysis of existing projects
  • Know how to copy

Practice

  • Bitmap graphics
  • File formats and settings
  • Photo-editing
  • Selecting, Photo-montage, alterations

Software

  • Adobe Photoshop

Photoshop is considered the leading digital image editing software, and without doubt, can be viewed as of of the indispensable tools for graphics and photo editing.

Part 2

Theory

  • Elements of Aesthetics and the Philosophy of Vision
  • Theories of Sign and Text
  • Customers, market and objectives
  • Elements of Marketing and Rhetoric

Design

  • Explorative design
  • Research
  • Color
  • Form
  • Layout

Practice

  • Digital Illustration
  • Vector Graphics
  • Web Graphics
  • Icons and web layout
  • Logos
  • Flyers
  • Editorial Graphics, for web and paper
  • Restyling/creation of web graphics
  • Collaboration on the concept and development of an Advertising campaign

Software

  • Adobe Illustrator

Is the software for creating Vector Graphics, whose fields of application range from advertising to co-ordinated imagery, from illustration to the creation of graphics and signs.

Part 3

Theory

  • Development of an original project
  • Team-work
  • Restyling an existing project
  • Customer management

Design

  • Graphics for paper and editorial
  • Typography
  • Books, manuals, info-graphics
  • Posters
  • Websites
  • Apps
  • Corporate Identity
  • Color and Printing
  • Packaging

Practice

  • Concept and development of a group or personal project
  • Collaboration on work projects
  • Concept and development of a portfolio

Software

  • Adobe In Design

Is the main software used in Desktop Publishing, used to design and create layouts for editorial production (books, magazines, brochures, leaflets etc. ) and their adaptation to interactive formats

Professional Course in Graphics

Level: Basic

Duration: 6 months – 6 modules

Start date: 29th October 2019

Hours: 10 hours a week, a total of 240 hours