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Professional Course in Photography and Multimedia

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Multimedia Photography Professional – 9 months
  • Photography – 4 months (28/10/19 – 28/02/20; 26/10/20 – 05/03/21)
  • Graphics – 2 months (02/03/20 – 30/04/20; 08/03/21 – 07/05/21)
  • Video Production – 2 months (04/05/20 – 26/06/20; 10/05/21 – 02/07/21)
  • Web design – 1 month (29/06/20 – 24/07/20; 05/07/21 – 30/07/21)

The Photography and Multimedia Course aims to be a guide to propel the student in the direction of  the Professional world, offering solid practical and theoretical foundations in what is defined as Commercial Photography.

Analyzing the various needs of different types of our clients, the course focuses on teaching how to create photographic images that can meet the demands of the market, both advertising and editorial.

The course provides a high level of qualification, and with the fact that it introduces digital graphics, web design and video production, offers a complete training and professional preparation of a photographer, who in today’s digital age, is a hybrid figure who masters with great ability the language of both computer graphics and video.

The study plan sub-divides the course into four specific technical modules:

Part 1 – (4 months) : Photography

In which we will analyse the techniques, technologies and secrets of various types of photography: Analogue Photography and The Darkroom, Digital Photography, Architectural Photography, Still-life, Photojournalism, Portraiture (Fashion and Narrative Art), the Portfolio.

Part 2 – (2 months) :  Graphics

In which you will learn the basics of photo re-touching, digital processing of the image, and web graphics, from both a technical and compositional point of view.

Part 3 – (2 months ) : Video

In which we’ll analyse the basic techniques of shooting, and video-editing, with a focus on the use of photography in video, and on the creation of a photographic Portfolio.

Part 4 – (1 month) : Web Design

The publishing of an online photographic portfolio, and the promotion of the work through a WordPress website.

The modules can be studied individually, without necessarily having to follow the entire study plan.

Part 1

Analogue Photography and The Darkroom

  • The Camera.
  • The Darkroom.
  • The various different types of camera, and their formats.
  • The Large Format camera.
  • The Reflex camera.
  • The Rangefinder camera.
  • The Diaphragm (Aperture).
  • The Shutter.
  • The Lens and its characteristics.

Film and Exposure

  • Black and White film: characteristics and composition.
  • Film sensitivity.
  • Film grain.
  • Film formats.
  • Roll-film and flat film.
  • Spectral sensitivity.
  • Exposure in analogue photography.
  • Correct exposure of a photo taking into account light intensity: The Sunny 16 Rule.
  • Daylight.
  • Quality of Daylight.
  • Artificial Light.
  • Exposure with Flash.
  • Light-meter and its correct use.
  • Reading the Grey Card.
  • Exposure Value.
  • Exposure factors.
  • Reciprocity rule.
  • The K Factor.
  • Photographic Filters and their use.

The Darkroom: Development processes

  • Developing black and white roll film.
  • Developing Large Format film.
  • Exposure scales and paper grades.
  • Graduated photographic printing papers.
  • Multigrade printing papers.
  • Gloss and Fiber-based papers.
  • Contact printing: tests.
  • Printing enlargements.
  • Pre-exposure in printing.
  • Condenser Enlarger v Diffuser Enlarger.

The Darkroom: Advanced Techniques

  • Pre-exposure.
  • Fine grain v High acutance Developers.
  • Dodging and Burning.
  • Developing with Warm tone and Cool tone.
  • Retouching.
  • Conservation.
  • Practical Exercises.

Digital Photography

  • The Analogue camera: functions, characteristics and types.
  • The Digital camera: functions and characteristics.
  • The Digital Sensor: functions and characteristics.
  • The Digital File and Bit Depth.
  •  Digital formats: RAW, TIFF, JPEG.
  • Managing the RAW file.
  • The Shutter: shutter speed scale, Motion Freeze, Selective Blur and Panning.
  • Aperture and Depth of Field.
  • Photographic Exposure: Pairing Time / Aperture.
  • Light meter and the Grey Card.
  • Sensitivity of the Sensor. ISO measurements.
  • Exposure reading of the digital camera. Spot, Center-weighted, Matrix.
  • Exposure modes of a digital camera: M, A, S, P.
  • Expose a photograph with a digital camera.
  • Reading the Histogram.
  • The creativity of Manual exposure.
  • Bracketing and its uses.
  • The Lens: Focal length and perspective.
  • Fixed and Zoom lenses.
  • When to use Automatic features.
  • Framing and image composition.
  • White Balance in a digital camera.
  • Digital Noise and high ISO.
  • Using a Scanner.
  • How to manage digital Work-flow.
  • Software for file management: Lightroom and Bridge.
  • The Digital File.
  • The Digital Darkroom: Photoshop and post-production.
  • The importance of the Monitor.
  • Digital Fine Art Printing.
  • Practical Exercises.

Landscape and Architectural Photography

  • Photography of your surroundings as Social Comment.
  • Optical bench and Large Format cameras.
  • Lenses for large format.
  • Off-centre and Tilting.
  • Perspective Control.
  • Depth of Field and the Scheimpflug principle.
  • Using a Tripod.
  • The Spot Meter.
  • Introducing Ansel Adam’s Zone System.
  • The architectural ruin according to Simmel.
  • Investigating Landscape in American photography.
  • Photographing architecture with a DSLR camera.
  • Tilt-shift lenses.
  • Natural and Urban Landscapes.
  • Photographing interiors with natural light.
  • Photographing interiors with artificial light.
  • Practical exercises.

Still-Life

  • The Studio.
  • Artificial Light.
  • Principal lighting methods in a studio.
  • Artifical light – Continuous / Flash.
  • The Still-life table and Background.
  • Still life set.
  • Street-Still-Life – a new way of looking at reality.
  • Enhancement of Form using light.
  • Lighting principles and controlling the quality of light.
  • Dressing a set for Still-life photography.
  • The optical bench camera in Still-life photography.
  • Chemical toning and Still-life Fine Art photography.
  • Practical exercises.

Street Photography and Photojournalism

  • Behaviour, issues and legal problems.
  • History of Photojournalism with analysis of the work of the masters of the genre.
  • Henri Cartier Bresson the French Humanists.
  • American Photography: Walker Evans, Robert Frank, Lee Friedlander.
  • Technique and Equipment.
  • The camera of a Photo-reporter.
  • The Rangefinder camera – Leica.
  • Reflex camera.
  • Compact camera.
  • Lenses for Reportage.
  • The 50mm and the visual field of the human eye.
  • The medium wide-angle, the perfect lens.
  • Telephoto, the discreet lens.
  • The Zoom lens.
  • Flash.
  • The guide number and the square rule.
  • Flash exposure.
  • Direct and Reflected light, hard and soft light.
  • Fill-in light.
  • Portraiture with flash in reportage.
  • Portable fixed artificial light for the portrait set.
  • Available light exposure in reportage.
  • Available light portraiture in reportage.
  • Choosing the right scene, and waiting for the right protagonist.
  • Emotional and intellectual involvement in the story that you want to tell.
  • People-relations.
  • Telling a story with pictures.
  • Choosing the right lens.
  • Framing and view-point.
  • The Rule of Thirds.
  • Black and white or Color.
  • Practical exercises.

Portraiture, Fashion and Narrative Art

  • Art trends in the history of Fashion photography.
  • The photographic Portrait.
  • Lighting for the photographic portrait.
  • The studio.
  • Choosing Backgrounds.
  • Flash light and Continuous light.
  • The portrait in available light.
  • Setting up the Portrait.
  • Narrative Art  and the dreamy stories of Duane Michals.
  • Studio portraiture with a large format camera.
  • Retouching a 4×5 negative with a thick pencil.
  • Retouching a portrait with Photoshop and other specific software.
  • Lighting techniques for Fashion photography.
  • The aims of fashion photography.
  • Photographic genres in fashion photography.
  • The Editorial photo-shoot.

Portfolio, Editing e Storytelling

  • The Objective:
    • Commercial path.
    • Authorial path.
  • The central idea:
    • Conceiving a photographic project and developing the theme.
    • Subject, arguments and themes.
    • Awareness of the story’s central idea.
  • The intention:
    • Aesthetic.
    • Documentative.
    • Conceptual.
  • The Photographic Shoot:
    • The central idea behind the shoot.
    • The intention of the photographic shoot.
  • The analysis of what has been photographed:
    • First edit, emotional choice.
    • Second edit, conceptual choice.
    • Thesis, Antithesis and Synthesis.
    • Analysis of the narrative structure of American Photographer Walker Evans.
    • Eisenstein Montage Theory.
    • Montage of Attractions, Intellectual Montage.
    • The Dialect of Opposites.
    • Analysis of the narrative structure of “The Americans” by Robert Frank.
    • Reduction and Edition.
    • Il Mucchio, Il Gruppo, La Serie, La Sequenza.
    • Editing for Construction or Destruction.
    • Pillars and Partitions.
    • Choosing the narrative structure.
    • Aesthetic, Documentative, Conceptual.
    • Choosing the philosophy of the narrative.
    • Descriptive narrative assumptions, chronological temporal, emotional poetic, formal aesthetic, conceptual.
    • Sequence trend.
    • Static, Cyclic, Sliding, Incongruous.
    • The Rhythm of the sequence.
    • Regular, Syncopated, Irregular.
    • The Three Unities – Aristotle.
    • Unity of Action, Unity of Place, Unity of Time.
    • Classical Order.
    • Introduction, definition of context, build-up of history or conflict, continuation, climax, resolution, closure.
    • Presentation of a Photographic Portfolio.
    • Mounting of a Photographic Exhibition.

Part 2

Graphics

Photo-editing, correction and adjustment of color, bitmap and vector graphics, digital painting, creation and development of logos, icons, illustrations and typographical effects. Management and printing of files, production of web and paper graphics.

Use of Adobe Photoshop and  Adobe Illustrator.

Program:

  • Theory and design of the image.
  • Color in the digital environment.
  • Bitmap graphics.
  • File formats and print settings.
  • Photo-retouching.
  • Selections, photomontages, alterations.
  • Matte painting and digital painting.
  • Vector graphics.
  • Graphics for web.
  • Icons and web layout.
  • Logos.
  • Flyers.
  • Creation of editorial graphics, for web and paper.
  • Restyling/creation of web graphics.
  • Digital Illustration.

Part 3

Video

(2 months, to begin immediately after completing the “Digital Photography” section of the photography module)

The student will learn to use a video camera correctly. To frame quickly and safely; to manage light and audio sources; to film by hand, on fixed supports, or using stabilized mobile supports.

He/she will learn to manage filming, and multimedia resources; to select frames, to cut at the right point, and to put them together in editing.

The module provides for a particular focus on the use of photographic images in video, and the creation of a video portfolio, and is aimed at those who intend to work in the sector, and who are looking for professional training; but also to journalists, bloggers and those in other sectors of communication, who wish to carry out their trade with a qualified technical background; and of course to photographers who wish to broaden their technical skills, creating an animated video portfolio, in order to be able to put themselves forward to the labor market as a multifacted creative person.

Program:

  • Pre-production.
  • Define the Subject.
  • Draw up the Storyboard.
  • Find the Location.
  • Put together a team.
  • Organize the production office: permits, releases, program.
  • The Production.
  • Director’s concept.
  • The Shoot.
    • The Equipment:
      • Cameras and digital shooting devices.
      • Supports and accessories.
    • Construction of the images:
      • Rules of framing.
      • Camera controls.
      • Audio recording and microphones.
      • Lighting the Set.
    • Recording settings:
      • Shooting formats and configurations.
      • Manual and Automatic settings.
    • Practice shooting sessions.
  • Multimedia sources: audio, photos, graphics, video.
  • Editing.
    • Organize the editing.
    • Digital editing software (Adobe Premiere Pro CC).
    • Assemble the filmed and other material.
    • Watch the filmed material.
    • Tools of digital editing.
    • Select the clips.
    • Put the clips together.
    • Add sound effects, narration and music.
    • Regulate audio volume.
    • Apply fades and filters.
  • Post-production.
  • Revise the edit.
  • Color correction.
  • Insert titles and graphics.
  • Export the film.

The module provides for the development of one or more collective and / or individual projects. Topics and forms of expression will be chosen in the classroom, based on the level of knowledge of the students in the class.

Part 4

Web Design

(1 month, to begin after the Graphics module, and after having completed the “Digital Photography” section of the photography module )

WordPress is the most widespread, and amongst the most powerful Content Management Systems (CMS) in the world. Born as a platform to publish mainly Blogs, in recent years WordPress has also established itself as one of the best solutions for complex websites.
Creating a website in WordPress is relatively simple, and above all it’s free. But the installation of the CMS is just the first step in a long journey to arrive at having a professional, rich and versatile site.

The module offers a basic overview of the most technical aspects of installation and programming, to then focus on the creation of a portfolio, and on the publication of periodic updates.

Program:

  1. Choosing a Domain name and Hosting plan.
  2. Installing WordPress.
  3. Localization in Italian.
  4. Control Panel.
  5. Permalink and other basic configurations.
  6. User management.
  7. Template use.
  8. Pages and Posts: write, format, modify.
  9. Use of images.
  10. Categories, tags and comments.
  11. Sidebar, menu and widgets.
  12. Plugins.
  13. Content sharing.

Level: Basic.

Duration: 9 months – 9 modules.

Start date: 28th October 2019 / 26th  October 2020 

Hours: 10 hours a week.